Our Core Values Form Our Culture

Our core values are integrated into all of our member services. Our people exist to serve our members and help each one of them become stronger, healthier and happier. Our staff have been chosen because each of them embodies our core values and has the important job of motivating, coaching and teaching our members.

Today, the fitness industry is becoming as much a part of people's daily lives as grocery shopping. People need physical activity for a minimum of 30 minutes, three times a week to take care of their cardiovascular fitness, strength, flexibility, stress reduction, weight control and general health. While awareness of the importance of fitness is now sweeping the nation, GoodLife's vision has never wavered. For three decades, we have strived to make our Canadian communities healthier places to live.

What differentiates us in the marketplace is, first, our focus on caring. It sets us apart as both a fitness club and as an organization to grow with. Associates are encouraged to care for themselves through personal fitness and peak attitude. Second, our staff are encouraged to care for each other as GoodLife team members and to motivate each other to do their best for members. And most importantly, they are asked to care for members, looking after their needs and interests as if their own.

Caring is the key value and philosophical component of the GoodLife culture. Caring dictates success at GoodLife. It attracts staff who care. It also attracts and keeps the type of members who consider caring to be an important component of their lives and life in general.