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At GoodLife, we’re committed to fostering a community where everybody – and every BODY – feels welcome.

 

For us, Diversity, Equity, and Inclusion are non-negotiable.

Our Why

Our commitment to Diversity, Equity and Inclusion is about providing a sense of belonging for all. In being the largest fitness company in Canada with hundreds of Clubs across communities from coast to coast, we recognize our social responsibility to create and maintain an inclusive culture.

 

We promote equitable opportunities and treatment for all people, regardless of their gender, sexual orientation, gender identity/expression, physical or mental ability, disability, physical appearance, ethnicity, religion, political affiliation, or nationality. We believe in treating everyone with respect and consideration.

 

We know that fitness is much more than just physical—it’s emotional, spiritual, social and communal. We strive to provide a space where we work to improve the quality of life for anyone who walks through our doors.

 

 

People First. Fitness For All. Stronger Together.

Our Diversity, Equity and Inclusion Strategy Pillars

To deliver on our commitment to provide an equitable and inclusive environment for all, we are focused on the following key strategy pillars:

1. Diversity, Equity and Inclusion Education

GoodLife provides all Associates, including our leaders, with learning, support, resources, direction, accountability and feedback for continued growth, so they can contribute to a culture of inclusion and belonging. We value the importance of ongoing Diversity, Equity, and Inclusion education to further build our inclusive organization.

2. Build Inclusive Leaders

Leaders will be responsible for their personal and team behaviour as it relates to Diversity, Equity and Inclusion, which is embedded in our CORE values of caring, trust, integrity, passion, happiness, peak attitude and personal fitness.

3. Inclusive Recruitment

We achieve this by being proactive and connecting with the diverse communities where our Clubs are located, to attract and engage the best talent. We are committed to an equitable recruitment culture and process that eliminates bias; including interviewing, selection, onboarding and advancement.

We will continue to evaluate our progress to ensure we are delivering on our promise. Our Diversity, Equity and Inclusion journey will be ongoing—we will constantly review our strategy to ensure that it’s having the intended impact, it reflects the needs of our Associates and Members, and that it’s always looking ahead so we can be leaders in this space.


Leadership Quotes

When I started GoodLife Fitness over 43 years ago, I had a very clear idea in my mind—I wanted to make everyone in Canada healthy. Our “People First” commitment applies to all Canadians regardless of age, gender, sexual orientation, ability, race and economic status.

 

I believe an individual’s identity should never be a barrier to fitness. As we’ve progressed through our Diversity, Equity and Inclusion journey at GoodLife, I have confronted my own privilege and committed myself to ensure GoodLife is an inclusive environment for our associates and our members. To me, Diversity, Equity and Inclusion goes beyond training our people and declaring our values, it is a commitment to ensuring that everyone who walks through our doors – whether they are Members or Associates - feels like they belong and are valued.

 

At GoodLife, we are committed to our Associates and Members, and we will continue to go to great lengths to provide everyone in Canada the opportunity to live a fit and healthy good life. I’m proud of what we’re doing and look forward to the road ahead.”

David 'Patch' Patchell-Evans

CEO & Founder of GoodLife Fitness.

"When I started GoodLife Fitness over 43 years ago, I had a very clear idea in my mind—I wanted to make everyone in Canada healthy. Our “People First” commitment applies to all Canadians regardless of age, gender, sexual orientation, ability, race and economic status.

 

I believe an individual’s identity should never be a barrier to fitness. As we’ve progressed through our DEI journey at GoodLife, I have confronted my own privilege and committed myself to ensure GoodLife is an inclusive environment for our associates and our members. To me, DEI goes beyond training our people and declaring our values, it is a commitment to ensuring that everyone who walks through our doors – whether they are Members or Associates - feels like they belong and are valued.

 

At GoodLife, we are committed to our Associates and Members, and we will continue to go to great lengths to provide everyone in Canada the opportunity to live a fit and healthy good life. I’m proud of what we’re doing and look forward to the road ahead.”

David 'Patch' Patchell-Evans

CEO & Founder of GoodLife Fitness.

My vision and expectation for GoodLife is to create a safe and welcoming environment for all our members, associates and community. This vision is at the centre of our ongoing efforts to provide an inclusive and equitable experience for all people in Canada across all our locations. Our commitment and investment in diversity, equity and inclusion extends beyond training and breaking down biases to our investment in underserved communities; it is about our larger effort to make everyone feel comfortable, safe and valued. For GoodLife, this is just the beginning as we drive toward a fairer, more inclusive experience for our members and our associates"

Jane Riddell

President - Patchell Holdings

"My vision and expectation for GoodLife is to create a safe and welcoming environment for all our members, associates and community. This vision is at the centre of our ongoing efforts to provide an inclusive and equitable experience for all Canadians across all our locations. Our commitment and investment in diversity, equity and inclusion extends beyond training and breaking down biases to our investment in underserved communities; it is about our larger effort to make everyone feel comfortable, safe and valued. For GoodLife, this is just the beginning as we drive toward a fairer, more inclusive experience for our members and our associates"

Jane Riddell    

President - Patchell Holdings

Activities

We’re in the midst of our Diversity, Equity and Inclusion journey. We’re determined to create meaningful change that will impact our company and the fitness industry for years to come.

Partnerships

We can’t do this work alone. We’re proud to collaborate with inspiring partners across Canada.

GoodLife Kids Foundation enables and supports kids and youth with autism and intellectual disabilities through physical activity and fitness.

Unsinkable is a charitable organization founded by Olympic hero and mental health advocate Silken Laumann. Their mission is to connect and empower Canadians to achieve better mental, physical and spiritual health.

BlackNorth Initiative is a non-profit organization in Toronto, committed to the removal of anti-Black systemic barriers negatively affecting the lives of Black Canadians.

Right To Play is an international non-profit organization that works to protect, educate and empower children to rise above adversity using the power of play.

Indspire is a national Indigenous charity that invests in the education of First Nations, Inuit and Métis people for the long-term benefit of these individuals, their families and communities, and Canada.

GoodLife Kids Foundation enables and supports kids and youth with autism and intellectual disabilities through physical activity and fitness.

Unsinkable is a charitable organization founded by Olympic hero and mental health advocate Silken Laumann. Their mission is to connect and empower Canadians to achieve better mental, physical and spiritual health.

BlackNorth Initiative is a non-profit organization in Toronto, committed to the removal of anti-Black systemic barriers negatively affecting the lives of Black Canadians.

Right To Play is an international non-profit organization that works to protect, educate and empower children to rise above adversity using the power of play.

Indspire is a national Indigenous charity that invests in the education of First Nations, Inuit and Métis people for the long-term benefit of these individuals, their families and communities, and Canada.

Tools and Resources

Goodlife Blog

GoodLife recognizes Black History Month

Building a better, more equitable future

Goodlife Blog

Being LGBTQ2+ in the fitness industry

GoodLife Associates share their experiences

Join the GoodLife Team

From Associates to Personal Trainers, our team believes that fitness can transform lives. Ready to change your life and the lives of our Members? Join us!

Join the GoodLife Team

From Associates to Personal Trainers, our team believes that fitness can transform lives. Ready to change your life and the lives of our Members? Join us!

Land Acknowledgement

GoodLife Fitness was founded on the traditional lands of the Anishinaabek (Ah-nish-in-a-bek), Haudenosaunee (Ho-den-no-show-nee), Lūnaapéewak (Len-ahpay- wuk) and Attawandaron (Add-a-won-da-run) Peoples, on lands connected with the London Township and Sombra Treaties of 1796 and the Dish with One Spoon Covenant Wampum. This land, and the land on which all GoodLife Fitness Clubs operate, continues to be home to diverse Indigenous Peoples (First Nations, Inuit and Métis) whom we recognize as contemporary stewards of the land and vital contributors of our society.